HubSpot’s Inbound Marketing

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Hubspot

HubSpot’s Inbound Marketing

You may have the experience that you have gotten annoyed by some interrupting and repeating bidding promotion methodology. Would you choose to patronize those brands and even build a long and close relationship with them? The answer would be “no” to a large extent.

In 2004, Brain and Darmesh, two fellow graduate students of MIT found out that there was a shift of people consuming models that they no longer endure those impeding bids and people would choose to ignore. With this research result, the company HubSpot was established, with the aim of “inbound marketing”, a business methodology of creating valuable content for customers and lasting the relationship between them and the brand.

In order to achieve successful inbound marketing, HubSpot provides functions and services regarding the notion “Attract, Engage and Delight”.

The notion “Attract, Engage and Delight”

Attract

strategy means to provide meaningful content for target customers through different ways like blog articles and content offers groups as a trustful advisor people would like to engage with. HubSpot with SEO Marketing software helps increase the awareness of the brand by building authority of search and attract more lead customers at a deep level by allowing the created content to appear on the search engine result page (SERP) .

Engage

strategy means to give probable insights and solutions to help customers achieve their goals in order to engage a long-lasting relationship between customers and brand. In another words, this is a kind of “solutions selling”. This can be succeeded by using the Shared Chatbox function, one of the powerful HubSpot Conservation tools that target in providing personalized and unlimited conservation experience through different platforms and media like team email and live chat with customers at scale.

Delight

strategy means to ensure the customers are having a satisfying experience even long after the purchase of products and services. This can be succeeded by providing them the right information they need at the right timing. The Marketing Automation Software helps analyze and judge which kind of information is suitable for the target audience and determine the appropriate timing to deliver.

HubSpot recently has adopted the concept of Flywheel business model that illustrates that by prioritizing and delivering exceptional customer experience, the organization can be imposed. Any kind of investing strategy can be seen as the force that makes the flywheel spins and there would be friction that slows down the spin of the flywheel, and the friction often comes from the miscommunication triggered by handoffs between teams.

However, with the business methodology of Inbound Marketing, all the organizational functions can help remove frictions toward the flywheel, like during the attracting phase, the marketing would play the main role by providing valuable content for customers by different format and at the same time, the sales team can also engage in social selling and add force to the wheel while the customer service team can make it easier for current customers to make referrals. As a result, when there are sufficient customers attracted, engaged and delighted, they would promote the brand and bring more new customers which can help keep the flywheel spinning. In another words, the organization would keep momentum going without over-paid investment in customer acquisition.

Multilingual system establishment

If you designed to internationalize your business, language of your website cannot be limited to English and Chinese only. Hubspot’s CMS supports multilingual system and auto translation for your contents. You can freely expand your markets overseas. Contact our Hubspot experts to learn more.

SEO Recommendations

Search Engine Optimization (SEO) is one of the important steps to develop your website. Hubspot’s CMS provides SEO recommendation to help you with improving website ranking in organic search result. Increasing exposure rate and traffic of your website to attract more potential customers and develop your business. Contact our Hubspot experts to learn more.

Fully integrated CRM

Hubspot’s CMS is supported by Hubspot’s CRM, which can track every visitor of your website and collect their viewing data such as number of visiting and pages they frequently viewed. Once customers interact with your website (e.g. fill in a form), CRM will start data backup in website’s back end and Hubspot’s CMS can automatically save customers’ preferences. You are able to manage the customer list and provide your customers a personalized experience. Contact our Hubspot experts to learn more.

Website Theme

A flexible theme is important to a website. Hubspot’s CMS provides both pre-built website and custom development. You are able to build an own theme for your company and different elements (e.g. filling form) for marketing needs with no worries about coding and maintenance. Contact our Hubspot experts to learn more.

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HubSpot’s Inbound Marketing