Well-rounded digital transformation agency
Hubspot
你可能有過被一些擾人而又重複的行銷方式或廣告惹惱的經歷，在這之後，你還會選擇光顧這些品牌，甚至與他們建立長期密切的關係嗎？相信很多人的答案都是否定的。
早在2004 年，麻省理工學院的兩名研究生 Brain 和 Darmesh 發現，人們的消費模式已發生了變化：他們不再對那些毫無內涵的行銷方式感興趣，甚至會無視它們。憑藉這項研究成果，他們成立了 HubSpot 公司，以“集客式行銷”（Inbound Marketing)為目標，開發商業軟件平台，致力打造富有價值的品牌內容，以吸引顧客主動消費。
當中，HubSpot 推出眾多功能以達至「Attract, Engage and Delight」的集客式行銷準則：
HubSpot 採用了 Flywheel飛輪 商業模式的概念，即通過優先考慮和提供卓越的客戶體驗，以逐步完善及擴展組織。任何一種投資策略都可以看作是使Flywheel旋轉的動力來源，而在轉動的過程中，會產生減慢飛輪旋轉的摩擦力，而這些摩擦力通常來自團隊之間和與客戶之間的溝通問題。
HubSpot 採用了 Flywheel飛輪 商業模式的概念，即通過優先考慮和提供卓越的客戶體驗，以逐步完善及擴展組織。任何一種投資策略都可以看作是使Flywheel旋轉的動力來源，而在轉動的過程中，會產生減慢飛輪旋轉的摩擦力，而這些摩擦力通常來自團隊之間和與客戶之間的溝通問題。
If you designed to internationalize your business, language of your website cannot be limited to English and Chinese only. Hubspot’s CMS supports multilingual system and auto translation for your contents. You can freely expand your markets overseas. Contact our Hubspot experts to learn more.
Search Engine Optimization (SEO) is one of the important steps to develop your website. Hubspot’s CMS provides SEO recommendation to help you with improving website ranking in organic search result. Increasing exposure rate and traffic of your website to attract more potential customers and develop your business. Contact our Hubspot experts to learn more.
Hubspot’s CMS is supported by Hubspot’s CRM, which can track every visitor of your website and collect their viewing data such as number of visiting and pages they frequently viewed. Once customers interact with your website (e.g. fill in a form), CRM will start data backup in website’s back end and Hubspot’s CMS can automatically save customers’ preferences. You are able to manage the customer list and provide your customers a personalized experience. Contact our Hubspot experts to learn more.
A flexible theme is important to a website. Hubspot’s CMS provides both pre-built website and custom development. You are able to build an own theme for your company and different elements (e.g. filling form) for marketing needs with no worries about coding and maintenance. Contact our Hubspot experts to learn more.
