Hubspot銷售工具

HubSpot recently has adopted the concept of Flywheel business model that illustrates that by prioritizing and delivering exceptional customer experience, the organization can be imposed. Any kind of investing strategy can be seen as the force that makes the flywheel spins and there would be friction that slows down the spin of the flywheel, and the friction often comes from the miscommunication triggered by handoffs between teams.

However, with the business methodology of Inbound Marketing, all the organizational functions can help remove frictions toward the flywheel, like during the attracting phase, the marketing would play the main role by providing valuable content for customers by different format and at the same time, the sales team can also engage in social selling and add force to the wheel while the  customer service team can make it easier for current customers to make referrals. As a result, when there are sufficient customers attracted, engaged and delighted, they would promote the brand and bring more new customers which can help keep the flywheel spinning. In another words, the organization would keep momentum going without over-paid investment in customer acquisition.